Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Leverage Social Media for Homeowner Leads

Transform social media into a homeowner lead generator. Discover actionable steps to build authority and convert followers into reliable leads. Start now!

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How to Ensure 24/7 Social Media Coverage

Build a 24/7 social media presence without burnout. Discover strategies to manage global audiences and ensure instant, responsive communication.

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How to Promote an Album on Social Media

Promote your album on social media with a strategic campaign. Learn how to build anticipation, engage your audience, and maximize your music's reach.

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How to Measure Brand Sentiment on Social Media

Measure brand sentiment on social media to uncover genuine emotions driving your reputation. Learn manual methods and automated tools to analyze and act effectively.

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How to Integrate Social Media with PR Campaigns

Integrate social media with PR campaigns using our actionable framework. Discover how to amplify your message and drive real results with cohesive strategies.

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How to Find Creators for Social Media Marketing

Find the perfect creators for your social media marketing. Discover actionable strategies to match your brand's ethos and create authentic connections.

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How to Promote a Construction Company on Social Media

Promote your construction company effectively on social media. Discover step-by-step strategies to showcase craftsmanship, build trust, and generate quality leads.

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How to Design Content for Social Media Sharing

Design social media content that gets shared! Discover practical principles, psychology of sharing, and platform-specific strategies for compelling visuals.

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How to Use Social Media Professionally

Master professional use of social media with our guide. Set up impactful profiles, create strategic content, and engage effectively to boost your career.

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How to Track Social Media Campaigns Globally

Track global social media campaigns effectively with our guide. Discover a framework to manage time zones, languages, and cultures. See what works and why.

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How to Check Social Media Analytics

Unlock growth by mastering social media analytics. Learn to check and use data from major platforms to craft a winning content strategy. Discover how!

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How to Connect with People on Social Media

Discover strategies to connect on social media and turn followers into a genuine community. Learn actionable tips to transform your content into real connections.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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