Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Evaluate Social Media Performance

Evaluate your social media performance effectively. Discover what's working, what's not, and align efforts with business goals for optimal results.

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How to Measure the ROI of AI in Social Media

Measure your AI ROI in social media with our practical guide. Discover how to calculate cost savings and revenue gains to optimize your strategy effectively.

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How to Improve Customer Experience on Social Media

Improve social media customer experience with our guide. Discover actionable steps to enhance engagement, drive loyalty, and boost business growth today.

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How to Pitch Social Media Marketing Services

Master the art of pitching social media marketing services. Discover how to find prospects, build tailored proposals, and secure client agreements effortlessly.

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How to Measure Social Media ROI in SaaS Marketing

Measure SaaS social media ROI with our actionable guide. Learn to set goals, track metrics, and prove real business results. Start optimizing today!

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How to Write a Social Media Strategy Plan

Craft a social media strategy plan that drives brand growth. Follow our guide for actionable steps to transform random posts into a powerful content engine.

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How to Plan a Social Media Campaign

Plan a successful social media campaign with our step-by-step guide. Set clear goals, understand your audience, and create engaging content for real results.

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How to Respond to Rude Comments on Social Media

Respond to rude comments on social media like a pro! Discover actionable scripts and frameworks to protect your brand and turn negativity into opportunity.

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How to Monitor Brand Mentions on Social Media

Monitor brand mentions on social media to manage your reputation and connect with your audience. Discover manual to automated tracking methods in this guide.

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How to Get Your Business Noticed on Social Media

Get your business noticed on social media with our actionable guide. Learn to cut through the noise, build a community, and boost your online presence today!

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How to Choose Images for Social Media Posts

Choose captivating images for your social media posts that grab attention and boost engagement. Discover expert tips to build your brand and stop the scroll.

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How to Set Up a Shop on Social Media

Set up your social media shop with our guide. Learn essential prep work and step-by-step processes for major platforms to start selling to your audience today.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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