Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Build an Email List from Social Media

Transform social media followers into loyal email subscribers. Discover strategies to build an email list for direct, long-term engagement with your audience.

Read more

How to Use Social Media to Boost E-Commerce Sales

Use social media to boost e-commerce sales effectively. Discover practical strategies to turn followers into customers and drive real growth for your store.

Read more

How to Build Trust on Social Media

Build trust on social media with actionable strategies to grow a genuine following. Transform your presence into a thriving community with real connections.

Read more

How to Create a Social Media Reel

Create scroll-stopping social media Reels with our step-by-step guide. Learn how to plan, film, edit, and publish engaging content that your audience will love.

Read more

How to Use a Social Media Chatbot

Learn how to use a social media chatbot to engage users and qualify leads 24/7. Discover setup tips and maximize value on Instagram and Facebook now!

Read more

How to Sync an Online Event Page to Social Media

Sync your online event page with social media to boost attendance. Learn how to connect, promote, and turn followers into attendees with our step-by-step guide.

Read more

How to Measure Social Media ROI with Hootsuite

Measure your social media ROI with Hootsuite. Learn to set clear goals, track results, and create meaningful reports to prove your marketing success.

Read more

How to Reuse a Case Study Asset for Social Media

Transform your case study into weeks of social media content! Discover how to deconstruct it for a high-performing campaign that builds trust and drives leads.

Read more

How to Track Social Media Tags for Brand Insights

Track social media tags to uncover brand insights. Learn which tags to monitor, the best tools to use, and how to turn data into actionable steps.

Read more

How to Find a Designer for Social Media Graphics

Find the perfect designer for your social media graphics with this guide. Discover where to find talent, choose the right fit, and build a strong partnership.

Read more

How to Translate Social Media Posts

Translate your social media posts to reach a global audience effectively. Discover tools, methods, and cultural nuances for engaging content worldwide.

Read more

How to Assign Social Media Tasks to Team Members

Assign social media tasks effectively with this guide. Learn to create a clear workflow, break down strategies, and keep your team organized and informed.

Read more

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
Rating