Spencer Lanoue

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Latest articles

How to Improve Athlete Social Media Presence

Boost your athlete brand with our guide to improving social media presence. Learn to create engaging content, connect with fans, and unlock endorsements.

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How to Set Social Media KPIs

Learn to set effective social media KPIs that align with business goals. Discover how to choose, track, and use data-driven insights for better results.

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How to Measure Brand Reach on Social Media

Measure your brand's reach on social media effectively. Learn what reach truly means, how to measure it across platforms, and grow your audience with actionable insights.

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How to Leverage Social Media for Your Startup

Leverage social media for your startup with ease. Discover 5 practical steps to build brand awareness, find customers, and drive growth without overwhelm.

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How to Measure KPIs in Social Media

Measure social media KPIs effectively to prove your efforts' value. Learn to choose, track, and report key metrics that drive brand growth. Discover how now!

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How to Automate Social Media During Holidays

Automate your social media for the holidays with our guide. Discover how to set up a pre-scheduled plan so you can relax while your brand stays active.

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How to Increase Rental Social Media Presence

Boost your rental's social media presence and secure more bookings! Discover step-by-step strategies to showcase your property's charm and connect with guests.

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How to Leverage Social Media for Consulting

Leverage social media for consulting success with our guide. Build authority, earn trust, and become the go-to expert to transform your online presence today.

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How to Create a Social Media Analytics Report

Create a social media analytics report that transforms data into insights. Learn step-by-step to showcase audience impact, content success, and brand growth.

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How to Market on Social Media for Free

Free social media marketing strategies for brand growth. Discover how to build loyalty, attract customers, and drive growth without spending on ads.

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How to Get Traffic from Social Media

Learn how to convert social media followers into website traffic. Discover effective strategies to grow your business, build your email list, and boost sales.

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How to Leverage Social Media Professionally

Leverage social media professionally with our guide. Learn to build your brand, create impactful content, and connect authentically for new opportunities.

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Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
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